Social Media Sponsors Are the Companies That Operate the Sm Sites.
Some of the best social media platforms for business, like Facebook and Instagram, accept become essential tools in the modern marketer's toolbox.
More than and more consumers are using these channels to find new companies and appoint with their favorite brands.
However, most companies tin can't be everywhere at once, particularly small businesses with tight marketing budgets.
That'south why it's vital for businesses to be strategic about which social media platforms they work to build a presence on.
The key to successful social media marketing will be choosing the best social media platform for your business concern.
This is based on a number of factors, including the type of business organization you take, what audience y'all are trying to reach, your specific goals, and much more.
Below, we've put together a quick and simple guide to choosing theall-time social media for business in the new year.
- YouTube
Before nosotros first listing the best social media platforms, information technology is important that you understand how the criteria for choosing the best platforms for your business.
Hither are the 3 biggest things you need to keep in mind.
#1 Choose Social Media Platforms Where Your Audience is Located
In club to cull the best social media platforms for your business organization, yous need to empathise your customers.
Specifically, yous need to understand who they are and how they spend their fourth dimension online.
Ask yourself:
- What social media platforms are they using?
- Why are they using those social media platforms?
- How do they adopt to receive information well-nigh your type of products and services?
If you exercise not already know this, and then we recommend mapping out a customer avatar first.
A customer avatar is only an outline of your customer demographics, goals, preferences, challenges, and other psychographics.
The more than you understand your customer, the meliorate you tin select the best social media platforms to reach and engage them.
#2 Choose Social Media Platforms That are Specific to Your Content Type
There are two types of content – macro content and micro-content.
Macro-content is BIG-picture, long-form content.
The 3 dissimilar types of macro content consist of video, audio, and written content.
Therefore, if you have macro content, the best social media platforms to publish that content would exist:
- YouTube for video content,
- Apple Podcasts for audio, and
- WordPress for long-form blog content
Micro-content, on the other hand, is short-class, easy-to-digest content.
Remember of micro-content like the pictures you find on your Instagram feeds while you're scrolling, or brusque witty tweets on Twitter.
At present, there are several different types of micro-content social media channels, like Instagram, Facebook, Pinterest, and then on.
So, in lodge to cull the best social media platforms for your business, yous need to choice the ones where your audition is located.
Also, when it comes to macro vs micro-content, you should go along in mind that macro content has a much longer shelf-life than micro-content.
For example, a single blog post that we published has been generating 300-400 views per twenty-four hours at LYFE Marketing.
If people continued to search for that all year, that single blog post would drive over 100,000 views in one-year'south time.
Whereas a unmarried Instagram mail would be hither today and gone and forgotten tomorrow.
Only at the same time, this content is much easier to create and push-out on a consistent footing.
So keep this in mind as your choose which social media platforms you want to specialize in.
#iii Limit the Number of Social Media Platforms Y'all Cull to be On
Don't spread yourself besides thin by trying to be on every unmarried social media platform that exists.
Each social media platform is like an art.
You should chief the fine art of 1-2 social media platforms before you consider calculation more to your strategy.
It's not necessary to be on every platform in the globe.
Facebook has 2 billion users.
Instagram has 1 billion users.
If you tin can do simply one of these platforms very well, then you tin can have astronomical business concern results.
It takes a lot of work and money to develop a successful presence on these social media platforms.
It's not as simple as setting up a profile and pressing "publish" on a post.
No, in most cases, you will need to ready aside some money to promote your content.
In addition, y'all'll need to review the analytics to decide if your content is constructive or non.
So in short, as a pocket-size business with a express budget, put all of your eggs in 1 or two baskets max to start.
Then, consider expanding into other channels.
Alright, and so that's the criteria you lot need to keep in mind equally yous select the best social media platforms for your business organization.
Now, let's go over some specific platforms to help you cull the best platforms for your business.
Platform #1: Facebook
Facebook is not the newest and coolest social media platform.
But the fact is that it is still the largest social media platform by far in terms of users.
It has over 2 billion monthly active users!
3/4 of Facebook users visit the site on a daily ground. Half of Facebook users visit the site several times per day.
Oh and if yous thought teenagers aren't using Facebook, call back again.
Over half of teenagers use Facebook. And near half of people higher up the age of 46 use Facebook! 
A amend question would be, who doesn't use Facebook?
Here'southward a counterargument we hear a lot from our clients.
"I am targeting a high-income, highly educated, professional person affluent audience. I don't want to advertise on Facebook. How near LinkedIn?"
Well here'south the truth:
A ccording to Pew Research, 74% of people who accept college degrees and are making in a higher place $75,000 per yr take Facebook accounts.
But 49% of people making over $75,000 per twelvemonth have LinkedIn accounts.
It doesn't matter what you're selling, Facebook is a worthwhile investment for your business. company.
If you need help with this, try working with our Facebook marketing visitor.
Best Features for Your Business
In addition to providing y'all the ability to connect with a nifty number of people from diverse backgrounds.
There are a few unique features that Facebook can offer your business.
What makes Facebook one of the best social media platforms for business concern is its targeted digital advertising platform.
With Facebook ads, yous are able to target those who are most likely willing and ready to purchase your products or services.
This ensures that your business gets your ad content in front of the right users at the right time.
Another reason why Facebook is one of the best social media platforms for business concern is their social media ecommerce integrations.
Facebook makes it easy for users to buy from your company through the social media platform.
Making a purchase is every bit easy every bit clicking 1 button.
Facebook has now allowed brands to interact with customers through Facebook messenger.
Through this, you lot can also provide shipping updates and other order notifications through the Facebook platform as well.
Image courtesy of Adweek
Here you lot can see merely how easy it is for users to store on Facebook, save items they are interested in.
And, head direct to the visitor's website to make a final purchase.
Platform #two: Instagram
Instagram is another platform that feels like information technology'due south non-negotiable.
Maybe information technology's because information technology's owned by Facebook, or peradventure it's because it also has another 1 billion users.
To determine if Instagram volition be 1 of the best social media platforms for your business concern, let'due south expect at the demographics.
If you're targeting a younger demographic, Instagram will be great for you lot.
72% of all teenagers employ Instagram and 67% of all young adults under the historic period of 30 use Instagram.
Y'all will too find about one-half of the people under the age of 50 years old on Instagram.
And even a quarter of people between the ages of fifty-65 on Instagram.
Because of the younger demographic of Instagram users, there are fewer users with a college education and high income compared to Facebook.
Simply 43% of people with college degrees apply Instagram, and only 42% of loftier-income earners use Instagram on a daily basis.
Because of the younger demographic of Instagram users, there are fewer users with a college education and high income compared to Facebook.
Only 43% of people with college degrees use Instagram, and only 42% of high-income earners use Instagram on a daily basis.
Because of this, some professionals believe that while Instagram is an exciting platform, y'all will often find yourself competing for "cheap attending".
Basically, people are mindlessly scrolling on Instagram, and in social club to exist successful.
Y'all're going to accept to be very engaging to capture people's attending.
Ultimately, Instagram is a bang-up platform to reach consumers at big.
Just, information technology may not comprise the near sophisticated audience for specific industries, like engineering or it, for example.
Best Features for Your Business
Instagram's unique social media platform can provide some powerful benefits for your concern.
I of the all-time benefits of Instagram is that it allows you to tell your brand'due south story with unique and engaging visual content.
Dissimilar other social media platforms, Instagram is heavily focused on visuals, both images, and video.
No matter what industry your visitor is in, you tin can use Instagram to showcase your products and…
…tell your brand story in a fashion that's visually highly-seasoned.
I interesting feature that can be useful is Instagram stories.
With Instagram stories, you can have live videos and share them with all of your followers.
With this feature, you can easily provide behind-the-scenes footage of your business and share important news and updates with your followers.
Similar Facebook, Instagram as well allows y'all to message users straight. This can be a great tool for customer service.
For example, if a consumer finds you on Instagram and has a question well-nigh your products or services.
They no longer take to navigate to your website or pick up the telephone to ask.
Instead, they can directly bulletin you through Instagram, which allows y'all to reply questions and address concerns instantly.
If this excites you, Instagram may be your best social media platform for business.
Platform #3: LinkedIn
LinkedIn got its offset as a business and employment-based social media platform.
Information technology'south full of professionals across a wide spectrum of industries, peculiarly B2B companies.
LinkedIn currently boasts just over 300 million users are active on a monthly basis.
So, in terms of audience size, it's 4x smaller than Facebook and 2x smaller than Instagram.
However, this fact is actually correlated with a major strength behind LinkedIn – it's the news feed.
LinkedIn's newsfeed is not equally competitive as other giants like Facebook and Instagram.
That's why businesses are able to reach more of their connections and followers without paying for advertisements.
Peculiarly, when doing B2B social media marketing.
For context hither, because Facebook and Instagram news feeds are and then crowded…
…they rely on specific algorithms and rules to decide if they will actually bear witness your content to your followers.
Nosotros know, crazy correct?
We mean, y'all'd think that people who chose to follow you would automatically see your content.
Just no, information technology merely increases their chances of seeing your content on those platforms.
Anyway, the cool affair about LinkedIn is that it is non as stingy with its news feed.
Not yet anyway. Which provides businesses and professionals an opportunity to build massive awareness and date on their platform.
Now regarding LinkedIn's demographics, here are some noteworthy things.
LinkedIn is mostly used by professionals between the ages of 30-49 years of age.
However, nearly a quarter of professionals above the age of 18-29, which we'd really say 22-29 use LinkedIn.
Also as another quarter of people between the ages of 50-64 that use LinkedIn on a daily basis.
Every bit mentioned earlier, LinkedIn does have a high-income audition. Most one-half of people making over $75,000/year use LinkedIn on a regular ground.
In improver, near one-half of people with college degrees use LinkedIn on a regular footing.
Probably searching for their next job opportunity or seeking to consume professional content.
Best Features for Your Business concern
One of the best qualities of LinkedIn is that audiences on this social media platform are concern-minded.
This ways that they are ofttimes open up to networking opportunities and hearing about means to improve the manner they work or brand their job easier.
This provides an first-class opportunity for B2B brands that would like to connect with business conclusion-makers across unlike industries.
Another feature that makes LinkedIn one of thebest social media platforms are their digital advertizing opportunities.
Though digital ads on LinkedIn may exist more expensive than ads on Facebook.
This advertizing opportunity allows B2B brands to reach individuals from the specific industries that they are targeting.
Similarly, LinkedIn allows you to deliver advertisement content to those with the chore roles that are involved with making purchasing decisions…
…related to a company's B2B offer.
LinkedIn as well has groups that users can bring together and participate in based on their manufacture, job function, or career interests.
This provides an fantabulous opportunity for brands to drive real engagement with influencers and conclusion-makers across unlike industries.
Ultimately, if you serve businesses or professionals, then LinkedIn is for you lot.
It should definitely be in the running as a top-contender for social media platforms to choose from your business organization.
Platform #4: Twitter
With an average of well-nigh 330 one thousand thousand active Twitter users worldwide, this channel is yet another 1 of the best social media platforms.
Twitter is a real-time social media platform. It's similar sending text messages to the whole world.
And it's one of the just social media platforms where you don't necessarily have a bunch of videos or photos to stand-out.
Tweets tin can exist upwardly to 280 characters, which allows you the power to craft a brusque, sharp, and concise message.
And because information technology's express in characters, it forces you to exist creative with what you have to actually say.
And then what are the difficult stats on Twitter? Here they are:
Twitter has over 330 million active users, so most the aforementioned as LinkedIn and in one case once more nowhere near Facebook and Instagram.
In terms of age, Twitter's biggest demographic consists of people between the ages of xviii-29.
38% of people in their category actively utilize Twitter, and surprisingly 32% of all teenagers utilize Twitter as well.
Yous tin also find about 26% of its users betwixt the ages of 30-49.
In terms of income and teaching, Twitter is not the highest on our list hither.
Only 32% of high-earners utilise Twitter regularly, and likewise, simply 32% of people with higher degrees utilise Twitter regularly.
All-time Features for Your Business
When information technology comes to Twitter, at that place are a few valuable features that may help it qualify to be i of the best social media platforms for business.
Brands tin can use Twitter to reach and engage their audition.
Hashtags allow you to follow and participate in conversations about trending topics in your industry.
You can use hashtags to reach more Twitter followers who might exist interested in your content.
Your brand can also take advantage of topics that are trending to expand your reach.
Twitter also offers advertising opportunities for companies that want to deliver digital ads to their target customers on the social media platform.
They take multiple options for advertisement formats, depending on your unique digital advert goals.
You can promote your account, which will evidence upward in the left column, or promote a tweet from your make, which volition appear in the user's Twitter feed.
At that place is besides the option to promote a certain trend that your visitor may exist using to starting time a conversation among target users.
It's also worth noting that Twitter is well-known for its search engine.
Twitter'south search engine gets over 2 billion search queries per twenty-four hour period.
Which may besides help your demographic detect your business while it's searching for specific keywords and content.
Platform #v: Pinterest
Pinterest is a great social media platform with major search engine capabilities.
Most people use Pinterest to find inspiration or helpful content.
For example, if you wanted to try a new cooking recipe, yous could jump use Pinterest to discover a nutrient you lot're interested in cooking.
While this is but an example, it'due south really how most people employ Pinterest. Pinterest is full of home décor, manner, food, and most chiefly, shopping.
At present, hither are the stats.
Pinterest has over 322 million monthly active users.
And here's a new stat we oasis't talked about on gender. Pinterest is mostly used past woman. In fact, there are 3x more than women on Pinterest than men.
This shouldn't concern you if your business concern fits.
When it comes to purchasing decisions around fashion, dwelling house décor, and so on, women are unremarkably the predominant determination-makers.
This is backed by the high-income profile that Pinterest has. 41% of people with high incomes utilize Pinterest on a regular basis.
And 38% of people with college degrees utilize Pinterest as well.
Then if your business primarily targets consumers, especially women, then Pinterest is a hard platform to avert.
All-time Features for Your Business concern
One of the greatest aspects of Pinterest is that it has a pregnant achieve among women beyond different demographics, including:
Age, income, education level, and location.
Advertising on Pinterest is perfect for whatever make with products or services that are targeting women.
The image-focus of the platform too makes it platonic for brands in the fashion, abode décor, art, food, or fettle industries.
The Pinterest Buy Button makes information technology easier than ever to sell products directly from your Pinterest page.
Users can now conveniently search and pin products on Pinterest.
And then, with the click of a button, they tin add together their favorite items to their shopping bag.
This characteristic makes Pinterest some other way for brands to proceeds visibility and increment sales.
Platform #half dozen: YouTube
Terminal merely not least, YouTube.
YouTube is arguably the best social media platform that exists.
For one, over 1.9 billion people use YouTube on a regular basis.
This puts YouTube above Instagram and almost eye-to-eye with Facebook in terms of usage.
Merely non only is YouTube widely used, but it is also the 2nd largest search engine behind no other than Google.
So non only do you have the power to reach a wide audition, simply y'all are also able to reach people searching for yous.
If we add all of this to the unproblematic fact that video is the nigh preferred type of media among consumers, so YouTube becomes even harder to avoid.
So we take…
- Roughly ii billion people utilize YouTube
- You lot can attain people searching for your content
- Video is the about preferred media format today
Then, westwardhat could possibly exist wrong with YouTube?
Well, nothing is fundamentally wrong with it. Simply it takes a ton of work to get information technology to work.
Not only practise yous need content, but you need an entire video setup with a camera, lighting, microphones, and video editing.
YouTube is very constructive, merely production tin exist quite expensive if you want to stand out.
With that said, let's look at some YouTube stats.
In terms of age, people of all ages use YouTube. 85% of teenagers and even 38% of people over the age of 65.
In terms of income, YouTube is heavily used past loftier-income individuals. 83% of people earning over $75K a year apply YouTube regularly.
The same is true for education. 80% of people with college degrees use YouTube.
So in terms of the benefits of YouTube, is arguably the best social media platform for businesses.
However, once again, in that location is an astronomical amount of work involved to produce video later on to video in society to be successful.
Best Features for Your Business organization
Peradventure the greatest perk of YouTube is that it allows brands to access an unlimited corporeality of video hosting.
This makes information technology an affordable way for businesses to publish video content that can drive more engagement and influence conversions.
YouTube content can likewise be hands integrated onto your website or shared on other social media platforms for greater accomplish.
Not merely does YouTube allow you to accomplish a wide audience of viewers across the world, only it can also help with your search engine optimization (SEO).
The content that you lot post on your brand's YouTube channel is searchable in both YouTube and Google.
That means that Google may just serve your YouTube video content in its search engine results page for keywords that you are trying to target.
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Remember, if you want to promote YouTube videos on Google, it's important to make sure that they are optimized for search.
Still not certain which channels are thebest social media platforms for your business?
That's where we come in.
Our social media agency knows just what information technology takes to assistance you grow your make online.
Through our social media marketing services, we will help you lot program and implement a social media management strategy…
…that allows yous to develop your make awareness, build relationships.
And, increase website exposure through the social media channels that are correct for your concern.
If you lot are interested in our services, cheque out our social media direction pricing and contact usa to go started on your social media marketing needs.
Notwithstanding have questions about the best social media platforms that we didn't answer in this mail?
Feel gratis to exit your questions in the comments, and we'd exist happy to respond them.
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